Friday, 18 November 2011

How women are represented in 50 cent ‘Candy shop’ video

In this video the women are presented as much more obedient to men. The song is trying to show women as candy and the men picking which sweet they want. The women are dressed up in short clothes to seduce the men and please them. There are many sexual innuendoes in this video such as      ‘I’ll let you lick my lollipop’. The women are mainly there to please the men in this candy shop. The women are all physically attracted, which is what the men want and get.

The men show they are rich and famous to get all these hot girls to attract them. Many women would be against the video because of how the men portray women more like candy than a person. The lyrics are also very dirty, using many sexual innuendos which are more targeted to an older audience.  This whole video is for the viewpoint of men, their dream place; nothing is viewed of what women want.  At one point the women are dressed in red, which is a colour of seduction or danger. The women are also dressed in other colours to represent other candy selection. The women are the main purpose in the video, tending to all the men’s needs.

The whole video is suited to the rapping industry; it is what all the men want in all the videos. It also shows that because they are rich it means they can get all these physically attracted women to seduce them. This song is based on all men’s ideas. The audience is suited for all men and not for women. The ending of the video rightly shows it is a man’s dream to have women acting seductive. The main meaning of this video is that men are picking any candy they want which is represented as women.

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