My Design Brief

James Dooley

Design Brief:

Band name: Electric Pulse

Target Audience demographic:

My age range will be between ages 20 to 30 and above. The music genre from this band will be electronic/dance music for teenagers and adults. The different music they listen to is dub step and metal rock. The style of clothing will be casual or indie rock in the band. The electronic pulse fans will be interested in high technical gear, DJ decks and the speakers.

Imagery and colour schemes:

The imagery will be bright vibrant colours that represent electric. The cover must have pictures a lightning bolt to give the impression of an electric pulse. I would like to use a big range of colours to make the design stand out. Images of manga style cartoons will imply it is suitable for teenagers or young adults.

Type face and Font styles:

The font style will be in a pattern of music wave or an electric bolt design to give it the look of electric type genre. The font must be colourful to attract the young teenager audience. The type face will be suited to the electronic/rock genre. Preferably the type face will be of thunder bolt and music equipment such as DJ decks, amplifiers, speakers etc. 

What type of faces will be appropriate and which ones will be off the mark?

The faces that will be appropriate are colourful background suited for the teenager audience, instead of dull colours. It will be appropriate to use manga style cartoons however it would be inappropriate to use skulls, blood and gore because of the selected genre and audience. The face must include instruments that refer to the electronic genre. Range of vibrant colours will be an appropriate face for the cd cover, however dull and dark colours wouldn’t suit the genre of electric.